Steve Welsh MarketingKilmarnock · Ayrshire · UKBook a free call
Articles

Practical marketing advice, free to use.

No theory and no gated PDFs. Everything here is written so a business owner can act on it themselves, plenty of people do, and that’s fine by me.

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social media advertising vs organic reach - Agency team checking data
Marketing strategy

Social Media Advertising vs Organic Reach: What UK Businesses Need to Know

Organic vs paid social for small UK businesses: which platforms to choose, how to make posts work harder, short-form video, starting with ads and measuring ROI.

25 May 2026 · 5 min read
digital marketing roi for business owners - Client checking results
Marketing strategy

Digital Marketing ROI for Business Owners: How to Measure What Really Matters

Learn how to measure digital marketing ROI for business owners with practical metrics, simple calculations and tips to improve results. UK-focused advice.

18 May 2026 · 17 min read
Linkedin marketing for Ayrshire - marketer and client discussing trends
Marketing strategy

LinkedIn Marketing for Ayrshire B2B Companies: A Practical Guide to Generating Better Leads

Learn how Ayrshire B2B companies can use LinkedIn to build visibility, attract the right prospects and generate better leads with a practical marketing approach.

11 May 2026 · 18 min read
automated sales funnel for small business - 1
Marketing strategy

How to Build an Automated Sales Funnel for Small Business Growth

Build a simple automated sales funnel: lead magnets, automated email follow-up, handing over at the right time, where AI chatbots fit, and measuring each stage.

22 April 2026 · 6 min read
Google Maps Ranking in Glasgow - Consultant checking business on google maps
Google Business Profile

Google Maps Ranking in Glasgow: How Local Businesses Can Improve Visibility and Win More Enquiries

Learn why Google Maps ranking in Glasgow matters for local businesses and how to improve visibility, calls and enquiries with practical GBP optimisation tips.

28 August 2025 · 18 min read
Local SEO for Ayrshire Businesses - Consultant doing research on laptop
Website SEO

Local SEO for Ayrshire Businesses: A Practical Guide to Getting Found Locally

How Ayrshire businesses can get found locally: Google Business Profile, homepage and service pages, town pages, reviews, local links, mistakes to avoid and a 90-day plan.

31 July 2025 · 11 min read
Google Business Profile isn't ranking - Checking analytics
Google Business Profile

Why Your Google Business Profile Isn’t Ranking and How to Fix It

Why your Google Business Profile isn't ranking and how to fix it: categories, profile sections, reviews, photos, posts, website signals and the mistakes to avoid.

22 October 2024 · 10 min read
Google Business Profile reviews - Client checking GBP reviews
Google Business Profile

How to Get More Google Business Profile Reviews for Your UK Business

Get more Google Business Profile reviews: your review link, when and how to ask, Google's rules and UK fake review law, replying to reviews and making it routine.

22 October 2024 · 5 min read
SEO Optimisation for WordPress - Website analytics on screen
Website SEO

SEO Optimisation for WordPress: A Practical Guide for UK Business Websites

A practical guide to SEO optimisation for WordPress: indexing, Core Web Vitals, images, an on-page checklist, internal links and fixing pages Google won't index.

18 July 2024 · 17 min read
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