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Practical marketing advice, free to use.

No theory and no gated PDFs. Everything here is written so a business owner can act on it themselves, plenty of people do, and that’s fine by me.

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Marketing strategy2 November 2026·16 min read

How to Set Up a Google Business Profile in the UK: Verification and Service Area Guide

Learn how to set up a Google Business Profile, complete verification and choose a service area when you do not have a shop or public address.

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UK business owner considering the correct Google Business Profile location setting outside a workshop
UK business owner reviewing an SEO investment proposal with a consultant
Marketing strategy

How Much Does SEO Cost in the UK? A Practical Guide to Choosing the Right Investment

Find out how much does SEO cost in the UK, what different options include, how long results may take and how to compare proposals before you commit.

26 October 2026 · 16 min read
UK business owner reviewing the possible costs of a Google Ads campaign with a marketing adviser
Marketing strategy

How Much Does Google Ads Cost in the UK? Budget, Fees and What to Expect

Find out how much Google Ads can cost a UK business, including ad spend, management fees, setup costs and a practical way to set your budget.

19 October 2026 · 18 min read
2-Why social media matters for Glasgow restaurants
Marketing strategy

Social Media Management for Glasgow Restaurants: Fill More Tables

Learn how social media management for Glasgow restaurants attract local diners, promote offers and fill tables with a practical content plan.

12 October 2026 · 16 min read
2-What a Kilmarnock startup needs from digital marketing
Marketing strategy

Digital Marketing Agency For Kilmarnock Startups: Create a great marketing plan.

Starting a business in Kilmarnock? Choose a practical digital marketing agency for Kilmarnock startups and build a focused growth plan.

21 September 2026 · 16 min read
5-What happens after you submit the appeal?
Google Business Profile

How to Reclaim a Suspended Google Business Profile in the UK

Learn how to reclaim a suspended Google Business Profile, identify the cause, prepare evidence and submit a stronger reinstatement request for your UK business.

7 September 2026 · 16 min read
5-Assess local SEO, trust signals and conversion potential
Website SEO

DIY SEO Audit for a Business Website: A Practical Step by Step Guide

Learn how to complete a DIY SEO audit for a business website, find technical and content issues, and prioritise practical improvements to support more enquiries.

31 August 2026 · 15 min read
5-How to choose the right option for your UK business
Google Business Profile

Google Ads vs Google Business Profile: Which Is Better for UK Businesses?

Compare Google Ads vs Google Business Profile for UK businesses. Learn the differences, when to use each, and how to choose the right local marketing approach.

24 August 2026 · 14 min read
5-What to do if Google does not remove the review
Google Business Profile

How to Remove Fake Google Business Reviews Without Damaging Your Reputation

Learn how to remove fake Google Business Reviews, report policy breaches, and protect your local reputation with practical steps for UK businesses.

3 August 2026 · 16 min read
consistent brand voice across all channels
Marketing strategy

How to Create a Consistent Brand Voice Across All Channels

Define a consistent brand voice for your small business: a one-page voice guide, applying it across every channel, storytelling for loyalty and personal branding.

15 June 2026 · 5 min read
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