Privacy policy.
This is a small business with one person behind it. This explains, in plain language, what information I collect when you visit this site or get in touch, why, and what rights you have over it.
Who this is
Steve Welsh Marketing, East Ayrshire, KA3 2AP, United Kingdom. I’m the person who decides what information is collected through this website and why, which under data protection law makes me the data controller. There’s no separate department to write to, it’s just me, which I’d rather say plainly than dress up.
What I collect
Only what you’d expect from a site like this. I don’t run any tracking beyond the below, and there’s no advertising network on this site collecting anything.
Your name, email address, and anything else you choose to include when you email me or book a call, plus whatever Google Calendar collects to schedule that booking (see below).
If you accept statistics cookies, Google Analytics records anonymised, aggregated data about how the site is used, pages viewed, rough location, device type. It’s off by default. See the cookie policy for the full breakdown.
What I use it for
There’s no secondary use here, no list-selling, no profile-building for advertisers. Information is used to:
The obvious one. If you email me or book a consultation, I need your details to reply and to meet with you.
If you become a client, I use your contact and business information to actually do the marketing work.
Only with your consent, via the optional analytics cookie, so I know which pages are actually helping and which aren’t.
Basic technical information is processed to keep the site running and to spot and stop abuse.
If a client relationship develops, past client results and quotes are sometimes referenced in case studies and testimonials on this site, but only with the named person’s agreement first, never without asking.
The legal basis for this
Replying to your enquiry and delivering agreed work relies on taking the steps needed to enter into, or perform, a contract with you. Keeping the site secure and understanding how it’s used relies on legitimate interest, weighed against your rights, and analytics specifically also relies on your consent via the cookie banner, which you can withdraw at any time. I don’t rely on any other legal basis for anything described on this page.
Who I share it with
I don’t sell or rent your information to anyone, full stop. It’s shared only with the specific services needed to run this site and this business:
Used to run the booking system on the book a call page. When you book, your name and email are handled by Google under their own privacy terms. Google’s privacy policy →
Only if you accept statistics cookies. Anonymised and aggregated. Full detail on the cookie policy.
The infrastructure this site and its email run on, in the way that’s true of every website. They process data on my instruction, not their own.
If that list changes in a way that materially affects you, this page will be updated and the review date at the top will change.
How long I keep it
Only for as long as there’s a real reason to. Enquiries that don’t turn into work are kept long enough to follow up sensibly and then removed. Client information is kept for the length of the relationship and for as long afterwards as UK tax and accounting law requires. Analytics data expires automatically on Google’s own retention settings.
Your rights
Under UK data protection law you can ask to:
See a copy of what I hold on you
Correct anything that’s wrong
Have it deleted, where there’s no legal reason to keep it
Restrict or object to how it’s used
Have it moved to another provider
Withdraw consent at any time
To use any of these, email privacy@stevewelshmarketing.com and I’ll deal with it directly, no call centre, no ticket number. If you’re ever unhappy with how a request was handled, you can complain to the UK’s data protection regulator, the Information Commissioner’s Office →, though I’d genuinely rather you told me first so I can put it right.
Keeping it secure
Reasonable technical and organisational measures are in place to protect what’s collected. No system connected to the internet is completely immune to risk, so I can’t offer an absolute guarantee, but this isn’t treated as a formality either.
Changes to this policy
If this changes in a way that matters, the date at the top of the page updates so it’s obvious. Worth a glance back occasionally rather than assuming it’s frozen. For how AI is and isn’t used in producing content on this site, see the separate AI & editorial transparency policy.
Get in touch
Questions about anything on this page, or about your own information specifically, go to privacy@stevewelshmarketing.com. For everything else there’s the usual sales@stevewelshmarketing.com, or 07814 558325.
This page covers this website. It doesn’t override anything agreed separately in a signed client contract, which takes precedence for client work.
Want marketing you can put your name to?
Thirty minutes, no charge and no pitch. I will look at where you show up now and tell you honestly what I would fix first.