My journey through managing and marketing businesses.
There is no doubt that we are in a digital world today and using the old and traditional types of marketing just doesn't work anymore. The skills required to market your business successfully have changed.
Building a better company culture and mindset is more taxing than before. And managing employees and your business requires more energy.
I help entrepreneurs and businesses improve their marketing, mindset and management to get more customers and increase sales. My work journey started at the tender age of 16, it was the late 70's the economy wasn't great.
Many businesses had their interviews in large college gymnasiums. With hundreds of boys applying for two to three job vacancies. After trying to secure a job through this broken system. It was clear that I had no unique selling point (I didn't call it that at the time).
Something had to change...
After some quick thinking (spontaneous stupidity some may call it). I decided to leave home in Edinburgh Scotland and got on a train to London some 450 miles away. The first thing I secured was an apprenticeship in motor vehicle engineering.
My challenge was to make my department the highest revenue and quality of service. I loved it and thrived on the stress, demands from the company, customers and employees.
My success led to getting noticed in the motor industry. Large PLC's approached me to work for them, and manage their motor dealerships.
Then everything changed...
My end of day report had only one outcome. Stay at the business, manage the business and don't leave until it's in profit.
It was time for a leap of faith...
At this point in my career, I decided to start out on my own. Working in the motor industry was not an option due to clauses in my contract. Knowing that growing my business required the same skills in any industry. I investigated several sectors...
At first, it felt like giving away my child; I had seen it born, nurtured it through its growth and watched it thrive.
You're best work is the work you love doing...
After taking six months sabbatical I knew what I wanted to do. Work with businesses and business owners on their marketing, mindset and management. Since the summer of 2011, that's what I have done. It's the best feeling in the world knowing that you have made a difference.
Most of my clients have become friends, and as a complete introvert (did I mention that). I can work behind the scenes in their company.