Steve Welsh MarketingKilmarnock · Ayrshire · UKBook a free call
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Marketing packages · Fixed monthly price

Your whole marketing, run by one person, for a fixed monthly fee.

No day rates, no scope arguments, no agency layers. You get a plan, the work done every month, and one page that tells you what it produced, for a number you know in advance.

3-month minimum term · then rolling, one calendar month’s notice · 5.0 ★ on Google & Facebook

What you’re buying
One plan

Every channel pulling the same direction instead of competing for budget

One fee

Fixed monthly, agreed up front, budget it like any other overhead

One report

Rankings, enquiries and what changed because of them. One page, monthly

Why a package

Bought piecemeal, marketing pulls against itself.

One person does the ads, another wrote the site, nobody owns the outcome. These are the four things I hear most often before a business moves to a package.

01

Nothing joined up

Tactics bought separately, each optimised for itself, none reinforcing the others.

02

No time to run it

Marketing ends up done in the evenings, by whoever has a spare hour.

03

Can’t tell what works

Spend goes out, enquiries come in, and nobody can connect the two.

04

Stop-start results

Momentum builds, then a busy quarter kills it and you start again from cold.

What’s included

Five areas of work. Every package, different depth.

The mix is set on the first call and reviewed quarterly, because what needs attention in month one isn’t what needs it in month eight.

01

Strategy & planning

Your market, your competitors, your margins, then a written plan of the few things that will move enquiries, in priority order.

02

Search visibility

Google Business Profile, website SEO and AEO run together, so local search, organic search and AI answers all point at you.

03

Content & messaging

Service pages, articles and email that answer what customers actually ask, written to earn authority, not to hit a word count.

04

Ongoing management

The unglamorous monthly work, posting, reviews, fixes, campaign upkeep. Done consistently so gains compound instead of resetting.

05

Tracking & reporting

Rankings, calls, form fills and enquiry quality, with a plain explanation of what I’m changing next and why.

And one thing that isn’t a service

You deal with me every month. No account manager relaying questions to someone you’ve never met.

Packages

Three fixed prices. Pick the one that matches your ambition.

All three have a 3-month minimum term, then roll with one calendar month’s notice. Most businesses start on Growth. It’s the point where the channels start reinforcing each other rather than working alone.

Foundation

Get local search right and keep it right. The starting point.

£495 per month
Full Google Business Profile management
Website SEO fixes and on-page work
Review system and replies
Monthly report and email check-in
No content programme
No email or paid campaigns
Enquire about Foundation
Most businesses start here

Growth

Search, content and email working as one system. The full method.

£895 per month

Roughly half the cost of a junior marketing hire

Everything in Foundation
Website SEO and AEO for AI search
Two content pieces a month, written for you
Email campaigns to your existing list
Monthly strategy call with me
Quarterly plan review
Book your free call

Authority

For competitive markets, or several locations to win at once.

£1,495 per month
Everything in Growth
Four content pieces a month
Paid advertising managed
Multi-location or multi-service coverage
Automation and lead-follow-up systems
Fortnightly calls
Enquire about Authority

Ad budget is separate and paid directly to the platform. I never take a cut of your media spend. Not sure which fits? Book the call and I’ll tell you honestly, including if it’s the cheapest one.

Compare

Side by side, in plain terms.

Included
Foundation
Growth
Authority
Google Business Profile management
Yes
Yes
Yes
Website SEO
Yes
Yes
Yes
AEO for AI search
Yes
Yes
Content written each month
2 pieces
4 pieces
Email campaigns
Yes
Yes
Paid advertising managed
Yes
Multi-location coverage
Yes
Calls with Steve
Quarterly
Monthly
Fortnightly
How it works

First ninety days, mapped out.

You’ll know what’s happening in each month before you commit to any of it.

Steve Welsh presenting a marketing plan to a client team
01

Review and plan · Weeks 1–2

I audit what you have, look at your three closest competitors, and write the plan. You see it and approve it before any work starts.

02

Fix the foundations · Month 1–2

Profile, website and tracking sorted first, because content and campaigns are wasted on a broken base. This is where the fast wins usually are.

03

Build and refine · Month 3 onwards

Content, campaigns and authority work run monthly. We review the numbers together and shift the mix towards whatever’s producing enquiries.

A fair warning: this isn’t a three-month job. Search authority compounds, so the businesses that see the biggest change are the ones still here at month twelve. If you need leads next week, paid advertising is the honest answer and I’ll say so.

Who it’s for

Built for businesses that want a marketing person, not a supplier.

Established service businesses with work to protect and grow
Trades and construction firms competing on visibility
Professional services who can’t be seen to look amateur
Owners who’d rather delegate marketing than learn it
Businesses in competitive markets where consistency wins

If you only need one thing fixed, don’t buy a package, take Google Business Profile optimisation or website SEO on its own and come back when you’re ready for more.

What clients say

“Impressive bomb-proof processes.”

Gaye Spencer

“Facebook ads with 300% ROI.”

Darren Lamb
5.0 on Google & Facebook
Questions

Frequently asked

Do I need everything that’s included?+

Not necessarily, and that’s why there are three. The package sets the depth of work and the fee; the mix within it is decided by what your business actually needs. If half of a package would be wasted on you, I’ll point you at the tier below.

Why fixed price instead of hourly?+

Because hourly billing rewards slow work and makes you hesitate before asking a question. A fixed fee means you can budget it, and I’m paid for the outcome rather than the time it took.

How long until I see results?+

Profile and local search work often shows within weeks. Website SEO and content authority take three to six months to move properly, and keep improving after that. I’d judge a package on month six, not month two.

Am I locked in?+

There’s a 3-month minimum term, then it’s rolling with one calendar month’s notice, and you can move between packages at any point after that. Everything I build stays yours if you leave: profile, website, content, accounts.

Is ad spend included in the fee?+

No. You pay platforms like Google and Meta directly, so you can see every penny. My fee covers the management, and I don’t take a percentage of your media spend.

Do you work with businesses outside Ayrshire?+

Yes. Many clients are local to Kilmarnock, Ayrshire and Glasgow, but packages run just as well remotely for businesses anywhere in the UK.

Next step

Let’s work out which package you actually need.

Thirty minutes, no charge, no pitch. I’ll have looked at your marketing and your competitors first, and I’ll tell you which tier fits, including if that’s the cheapest one, or none of them.

Based in
Kilmarnock, East Ayrshire