Steve Welsh MarketingKilmarnock · Ayrshire · UKBook a free call
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Google Business Profile · Local SEO

Be one of the three businesses Google shows on the map.

For most local service businesses, the map pack sends more enquiries than the website ever will. I rebuild your Google Business Profile and then manage it every month, so you’re the one getting the call instead of the competitor two streets away.

Free 30-minute call, not a substitute for the paid audit · 3-month minimum, then one calendar month’s notice · 5.0 ★ on Google & Facebook

What we’re aiming at
Top 3

Map pack placement on the searches that actually bring work in

Weeks

Before the first visibility gains show, not months, for profile work

Every
month

Posts, reviews, photos and reporting handled, profiles decay when left alone

Why profiles underperform

Most profiles were set up once and never touched again.

That’s usually the whole story. Google rewards profiles that look actively run, and quietly demotes the ones that don’t.

01

Half-finished listing

Missing categories, no services listed, three photos from 2019. Every gap is a reason for Google to show someone else.

02

No reviews coming in

Happy customers, but nobody asks them. Reviews drive both your ranking and whether people pick you once they see you.

03

Nobody watching the numbers

Calls, direction requests and searches are all tracked in your profile. If nobody reads them, nothing gets improved.

How Google decides

Three signals decide who shows up.

Google ranks local results on relevance, distance and prominence. You can’t move your premises, so the work goes into the other two, and that’s where most competitors are weakest.

Straight from Google’s own local ranking guidance, not guesswork.

Relevance

How well your profile matches what was typed. Categories, services, description and activity, all fixable, all usually wrong.

Distance

How near you are to the searcher. Fixed. But service areas, location pages and local signals widen the radius you can compete in.

Prominence Biggest win

How well known and trusted you look. Reviews, engagement, mentions, your website’s authority. This is where consistent monthly work compounds.

What’s included

Six things I do, every month, in this order.

The first month is the rebuild. After that it’s the maintenance that keeps competitors behind you, the part almost nobody does.

01

Audit & competitor check

Where you rank now, who’s beating you and exactly why. You get the findings whether you go ahead or not.

02

Categories, services & copy

Primary and secondary categories chosen properly, every service listed and described in the words customers actually use.

03

Photos & visual strategy

Real, current, correctly named images uploaded on a schedule. One of the strongest engagement signals you have.

04

Review system

A repeatable way to ask, so reviews arrive steadily instead of in bursts, plus replies written to every one.

05

Posts & activity

Regular posts tied to your services and offers, so the profile reads as a business that’s open and busy.

06

Reporting you’ll read

One page a month: rankings, calls, direction requests, enquiries, and what I’m changing next because of them.

How it works

From first call to first rankings.

You’ll need to give me access to your profile and about twenty minutes of your time in week one. After that it runs without you.

Steve Welsh reviewing local search performance with a client
01

Free call · 30 minutes

On the free call I’ll take a quick look at your profile and flag anything obvious, then tell you plainly what I see. No obligation to continue.

02

The rebuild · Month one

Everything gets fixed at once: categories, services, descriptions, photos, service areas, and the review system switched on. This is the heavy lifting.

03

Monthly management · Ongoing

Posts, photos, review chasing, replies, and a one-page report. Rankings are checked monthly and the plan adjusts to whatever competitors do next.

Why monthly, not one-off: a rebuilt profile that’s then left alone starts slipping within a few months, because the competitors who post, add photos and collect reviews overtake it. The rebuild wins you the position. The monthly work is what keeps it.

Pricing

Fixed price. No hourly rates, no surprises.

Two ways to work with me. Most businesses take the monthly plan, because it includes the full rebuild and then keeps the position it wins.

One-off rebuild

A complete overhaul, handed back to you to maintain.

£695 once
Full audit and competitor analysis
Categories, services and copy rewritten
Photo upload and service areas set
Review request templates handed over
No ongoing posting or reviews
No monthly reporting
Enquire about the rebuild
Recommended · rebuild included

Monthly management

The rebuild, then everything that keeps you there. Managed by me.

£295 per month

Rebuild included free, £695 of work in month one

Everything in the one-off rebuild
Monthly posts and fresh photos
Review requests chased and every review answered
Rank tracking on your key local searches
One-page monthly report
Direct access to me, not an account manager
Book your free call

3-month minimum term · then rolling, one calendar month’s notice

Multi-location business, or several profiles to manage? The monthly plan scales per location. We’ll price it on the call.

Who it’s for

This works best for businesses customers search for locally.

Trades and construction, where the map pack is the whole game
Local service businesses taking bookings or calls
Professional services: legal, dental, accountancy, clinics
Multi-location businesses needing consistency across sites
Established firms already ranking, but inconsistently

If you sell nationally online and nobody visits or calls you locally, this isn’t your priority, say so on the call and I’ll point you at website SEO instead.

What clients say

“Impressive bomb-proof processes.”

Gaye Spencer

“Steve’s great to work with.”

Yak Menicou
5.0 on Google & Facebook
Questions

Frequently asked

How quickly will I see results?+

Profile work moves faster than website SEO. First visibility gains often show within a few weeks of the rebuild. Consistent top-three placement usually takes a few months, depending on how competitive your area and trade are.

Why not just do the one-off rebuild?+

You can, and it’s a real improvement. But Google favours profiles that stay active, so a listing left alone tends to slip back as competitors post, add photos and gather reviews. The monthly plan includes the rebuild at no extra cost, so it usually works out better

Is the free call the same as the paid audit?+

No. On the free call I’ll take a quick look and flag anything obvious. The paid Google Business Profile Audit (£225, credited if you proceed) is the full written diagnosis: every gap ranked by commercial impact, with a clear next step. If you’d rather start there than commit to a plan, that’s a sensible way in.

Am I tied into a contract?+

There’s a 3-month minimum term, then it’s rolling with one calendar month’s notice, given before the 1st and running to the end of the following month, rather than a 30-day countdown that could land you with half a month left to pay. That keeps billing clean for both of us. The minimum term is mostly because month one includes the full £695 rebuild, so it protects both of us if I only had a few weeks to show results. After that, it’s easy to leave if it’s not working for you, I’d rather you stay because the reporting shows it’s working.

How much of my time does this take?+

Profile access and a short call in week one, then occasional photos from your jobs, which I’ll prompt you for. Everything else is on me.

Does this work without website SEO?+

Yes. Profile optimisation stands on its own, and it’s usually the quickest win. The strongest results come when your website supports it, which is why some clients move up to the full Marketing Package later. There’s no pressure to.

Do you work with multi-location businesses?+

Yes. Each location needs its own profile handled consistently, so the monthly plan is priced per location. We’ll work out the right number on the call.

Next step

Find out what your profile is costing you.

Thirty minutes, no charge. I’ll have looked at your profile and your closest competitors before we speak, and you’ll leave the call knowing exactly what needs fixing, whether you hire me or not.

Based in
Kilmarnock, East Ayrshire