Steve Welsh MarketingKilmarnock · Ayrshire · UKBook a free call
Articles

Practical marketing advice, free to use.

No theory and no gated PDFs. Everything here is written so a business owner can act on it themselves, plenty of people do, and that’s fine by me.

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WordPress Plugins for Business Websites - Analytics plugin data
Website SEO

10 Powerful WordPress Plugins for Business Websites

Choosing the right WordPress plugins for business websites can make a real difference to how well your site performs. The best plugins do more than add features. They help your website rank better in search, load faster, stay secure and turn more visitors into enquiries.

23 May 2024 · 16 min read
Marketing Strategies for Small Businesses - Consultant creating a plan
Marketing strategy

Marketing Strategies for Small Businesses: A Practical Plan for UK Owners

A practical guide to marketing strategies for small UK businesses: who to target, how much to spend, which channels to choose, how to plan campaigns and win local customers, and a one-page marketing plan template.

16 May 2024 · 11 min read
Website Conversion Rate - Consultant checking data
Marketing strategy

How to Improve Your Website Conversion Rate: A Practical Checklist

A practical checklist for turning more website visitors into enquiries: first-screen clarity, one call to action, proof, mobile contact, objections, speed and measurement.

4 January 2024 · 6 min read
Start Using Paid Advertising - Consultant checking advert data
Marketing strategy

How to Start Using Paid Advertising: A Practical Guide for UK Businesses

If you want faster visibility, more enquiries and a clearer route to measurable growth, learning how to start using paid advertising is a sensible next step. For many UK businesses, paid advertising offers a practical way to reach the right audience without waiting months for organic channels to build momentum.

1 September 2020 · 18 min read
Develop Your Content Marketing Strategy - Consultant working on laptop
Website SEO

How to Develop a Content Marketing Strategy: A Practical Guide for UK Businesses

A practical guide to building a content marketing strategy: goals, customer questions, topic clusters, formats, B2B content, distribution, measuring return and a quarterly plan.

4 June 2020 · 9 min read
Keyword Research For SEO - Man sitting at desk researching SEO.
Website SEO

Keyword Research for SEO: A Practical Guide for UK Businesses

How to do keyword research for a small UK business website: finding real search phrases, understanding search intent, choosing targets, mapping one topic per page and reviewing results.

26 March 2020 · 5 min read
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