Steve Welsh MarketingKilmarnock · Ayrshire · UKBook a free call
Articles

Practical marketing advice, free to use.

No theory and no gated PDFs. Everything here is written so a business owner can act on it themselves, plenty of people do, and that’s fine by me.

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How to improve email deliverability - Consultant checking email analytics
Marketing strategy

How to Improve Email Deliverability: 10 Practical Ways to Reach More Inboxes

Learn how to improve email deliverability with practical tips for UK businesses. Reduce spam issues, boost inbox placement and get more from your email marketing.

4 July 2024 · 16 min read
Developing Evergreen Content - Consultant working on evergreen content
Marketing strategy

Developing Evergreen Content: 10 Practical Strategies for Long-Term SEO Success

Learn how to create evergreen content that keeps attracting traffic, supports SEO and delivers long-term value for your business. Practical UK-focused advice.

13 June 2024 · 16 min read
Email Marketing Best Practices - consultant checking data analytics
Marketing strategy

Email Marketing Best Practices: A Practical Guide for UK Small Businesses

Email marketing best practices for UK small businesses: consent, SPF/DKIM/DMARC, segmentation, personalisation, subject lines, automations and the metrics that matter.

6 June 2024 · 9 min read
WordPress Plugins for Business Websites - Analytics plugin data
Website SEO

10 Powerful WordPress Plugins for Business Websites

Discover 10 practical WordPress plugins for business websites to improve SEO, speed, security and lead generation. A useful guide for UK businesses.

23 May 2024 · 16 min read
Marketing Strategies for Small Businesses - Consultant creating a plan
Marketing strategy

Marketing Strategies for Small Businesses: A Practical Plan for UK Owners

Practical marketing strategies for small UK businesses: set a goal and budget, choose the right channels, plan campaigns, win local customers and use a one-page plan.

16 May 2024 · 11 min read
Website Conversion Rate - Consultant checking data
Marketing strategy

How to Improve Your Website Conversion Rate: A Practical Checklist

Turn more website visitors into enquiries: a clear headline, one call to action, reviews near it, easy mobile contact, answered objections and tracking that works.

4 January 2024 · 6 min read
Start Using Paid Advertising - Consultant checking advert data
Marketing strategy

How to Start Using Paid Advertising: A Practical Guide for UK Businesses

Learn how to start using paid advertising with a clear, practical guide for UK businesses. Discover channels, budgets, targeting and how to get better results.

1 September 2020 · 18 min read
Develop Your Content Marketing Strategy - Consultant working on laptop
Website SEO

How to Develop a Content Marketing Strategy: A Practical Guide for UK Businesses

Build a content marketing strategy that brings in enquiries: goals, customer questions, one page per topic, formats, B2B content, distribution and measuring ROI.

4 June 2020 · 9 min read
Keyword Research For SEO - Man sitting at desk researching SEO.
Website SEO

Keyword Research for SEO: A Practical Guide for UK Businesses

How to do keyword research for SEO: free tools, search intent explained, choosing the right targets, mapping one topic to each page and finding quick wins.

26 March 2020 · 5 min read
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