A list of 200 people who reply beats 2,000 who never open.
Email That Earns Its Keep is a working document, not another list of tips. Ten short sections, nine worksheets, and a single page at the back that becomes your email strategy — the one you actually review each month.
Free PDF · Arrives immediately · No list to join
Send your name and email and the guide arrives straight away.
No list to join and no drip sequence to opt out of. You get the PDF immediately, plus one email from me you can reply to if you want a second opinion on what you write down.
Your details are only ever used to send you the guide. Usually the same day.
You don’t need a bigger list. You need a reason to send.
Most small businesses treat the list as a number to grow. That is why so many lists get big and go quiet. A subscriber is an asset because they still want to hear from you — and because you know what you are helping them decide next.
You do not know what the next email is for.
Nobody ever replies to one.
You would be embarrassed to send it twice as often.
Written down, not just understood.
Most free guides give you principles you already agree with. These three pages are the ones people actually keep — because they hold decisions, not advice.
“Sign up for our newsletter” asks for something and offers nothing. You write an offer specific enough that the wrong person does not want it.
Four emails over ten days. Written once, they work while you are on site, on holiday or asleep — and they out-earn a year of monthly newsletters.
Every section ends in a decision you write down, and they accumulate here: audience, offer, promise, cadence, segments, action, measure.
Ten sections. Each one ends in a decision.
Written for owners and small teams who send email themselves. Roughly forty minutes to read; the worksheets are the part that takes real thought.
Three pages from the guide, unretouched.
No blurred mock-ups. This is what arrives — A4 landscape, gold rules marking every line you fill in, and page 21 waiting to become your strategy.
You have a list, and you are not sure what to say to it.
People sign up and then hear nothing for six weeks.
Your list has gone quiet and you are nervous about restarting it.
You would rather send six emails that work than sixty that don’t.
You want subject-line tricks and send-time hacks.
You are looking for a bought list or a shortcut to volume.
You already run segmented automations against a revenue target.
If that last one is you, the strategy call will be a better use of your time than the guide.
“Steve’s website redesign and marketing strategies have delivered fantastic results. Highly recommended!”
“Your support has been invaluable over the last two years. The website offers us a much better platform than we had before.”
Write one email worth replying to.
Send your name and email and the guide arrives immediately — no list to join, no drip sequence, nothing to unsubscribe from later.
The guide gives you the framework. A call gives you the version that fits your list, your offer and the time you actually have — twenty minutes, no pitch deck.