Leave with a content plan that fits on one page.
Content That Converts is a working document, not another list of tips. Ten short sections, eight worksheets, and a single page at the back that becomes your content strategy — the one you actually review each month.
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Send your name and email and the guide arrives straight away.
No list to join and no drip sequence to opt out of. You get the PDF immediately, plus one email from me you can reply to if you want a second opinion on what you write down.
Your details are only ever used to send you the guide. Usually the same day.
You probably don’t have a content shortage. You have a decision shortage.
Too many channels, too many possible topics, and no clear line between publishing and a commercial result. The cure is not more output. It is a shorter list of deliberate choices, made once and revisited monthly.
You can list what you published last month, but not what any of it was for.
Topics get chosen in the same week they are needed.
Nobody owns the question “did this bring anyone closer to buying?”
Frameworks you can still use in a year’s time.
Most free guides give you principles you already agree with. These are the three instruments the document is actually built around — scoring, structure, and a single sheet that holds the decisions.
Problem, Authority, Conversion, Efficiency. Stop committing a day’s work to topics that were never going to earn it — and stop letting search volume rescue a weak idea.
Tension, Result, Useful answer, Specific proof, Transition. Most weak content has all the information and none of the structure. This is the structure.
Every section ends in a decision you write down, and the decisions accumulate here: audience, offer, promise, themes, cadence, call to action, measure.
Ten sections. Each one ends in a decision.
Written for owners and small teams who want clarity and consistency — not another list of generic tips. Roughly forty minutes to read; the worksheets are the part that takes real thought.
Three pages from the guide, unretouched.
No blurred mock-ups. This is what arrives — A4 landscape, gold rules marking every line you fill in, and page 21 waiting to become your strategy.
You publish reasonably often, and enquiries never mention any of it.
You are the owner, and content is one of nine things you do.
You want a system you can hold in your worst month, not your best one.
You would rather write four things that work than forty that don’t.
You want a posting calendar to fill rather than a reason to post.
You are looking for growth hacks or platform tricks.
You have a content team, a strategist and a working measurement loop already.
If that last one is you, the strategy call will be a better use of your time than the guide.
“Steve’s website redesign and marketing strategies have delivered fantastic results. Highly recommended!”
“Your support has been invaluable over the last two years. The website offers us a much better platform than we had before.”
Make one useful thing. Give it a clear job.
Send your name and email and the guide arrives immediately — no list to join, no drip sequence, nothing to unsubscribe from later.
The guide gives you the framework. A call gives you the version that fits your market, your offer and the time you actually have — twenty minutes, no pitch deck.