Find out why your Google Business Profile isn’t ranking, in about ten minutes.
The Google Business Profile Ranking Checklist is 28 plain-English checks across the six areas that decide whether you show up in Google Maps and the local 3-pack. Anything you can’t tick is a real, fixable reason your profile is being held back.
Free PDF · Arrives immediately · Written for UK businesses
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It’s almost never a penalty. It’s usually a gap you can fix.
When a profile doesn’t show up in Maps or the local 3-pack, the reason is nearly always one or more of a short list of things: the wrong primary category, inconsistent details, no recent reviews, a profile nobody has touched in months. Not something you broke. The checklist walks you through that list in order.
You show up when people search your business name, but not when they search your service and town.
Competitors with fewer years in business sit above you in the map pack.
Calls and direction requests from your profile have gone flat, and you’re not sure why.
Three checks that move rankings most.
All 28 checks matter, but these three are where most profiles quietly lose visibility. Each one is free to fix once you know it’s the problem.
Your primary category should be the most accurate match for your core business, not the most impressive-sounding one or the one your competitor uses.
A steady trickle of new reviews, each with a short genuine reply, matters more to Google than a large pile of old ones.
A Google Post and a fresh photo each month tell Google there’s a real, active business behind the listing. Profiles that are set up and forgotten drift down.
Seven short sections. Tick what’s true, fix what isn’t.
Each check has a line underneath telling you what to do if you can’t tick it. Work through it in order, with your profile open in another tab.
Three pages from the checklist, unretouched.
This is exactly what arrives: a printable A4 checklist with a box to tick beside every check and the fix written underneath.
Most of your customers find you on Google, and you serve a local area.
You set up your profile once and haven’t really looked at it since.
A competitor keeps appearing above you and you’d like to know why.
You’d rather fix it yourself first before paying anyone.
Which category is actually performing best for your trade.
Why one specific competitor consistently outranks you.
What order to fix things in for the fastest result.
That’s judgement, not a checklist, and it’s what the Google Business Profile Audit is for.
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Tick the boxes. Fix the gaps. Get found.
Send your name and email and the checklist arrives immediately, along with occasional practical marketing emails you can unsubscribe from at any time.
The audit looks at everything in the checklist plus your competitive position, then gives you priority recommendations in the order that will actually move the needle. No pressure, and no obligation to buy anything afterwards.