Transforming Customer Engagement and Revenue: Environmental PR Company Case Study

Boosting Engagement and Revenue Through Strategic Digital Marketing.

Website Rebuild

Content Marketing

social media

Email Marketing

Client Overview:

GSPR Environmental, a leading PR firm since 1993, excels in promoting environmental sustainability across the EMEA region.

They faced challenges with their online presence, lacking a cohesive strategy for their website, content marketing, and customer engagement This also transferred to their client work where they had to increase their overall offering.

Objectives:

The main objectives for GSPR Environmental were to enhance online visibility and increase monthly revenue through strategic marketing efforts.

Specific goals included redesigning the website to be more engaging for their target audience.

Other associated goals were Implementing effective content marketing to drive traffic, and managing social media and email marketing campaigns to improve customer interaction and sales.

Approach:

Website Redesign: Created an intuitive, visually appealing site reflecting GSPR Environmental’s brand and sustainability goals.
Content Marketing: Launched a strategy on sustainability topics to attract and educate, enhancing SEO and engagement.
Social Media Management: Improved strategies to boost engagement and build a sustainability-focused community.
Email Marketing: Implemented a structured program to nurture leads and promote services, optimising messages with customer data.

Outcomes:

Increased Visibility and Engagement: New website and content strategy led to significant traffic and engagement growth.
Revenue Growth: Monthly revenue surged from £4,000 to £18,000 due to effective marketing and engagement.
Enhanced Customer Interaction: Enhanced Customer Interaction: Consistent, valuable social media and email efforts boosted interaction rates.

Client Testimonial:

Steve’s marketing expertise, attention to detail, and robust processes are exceptional.

He is charming, helpful, and immensely supportive—a great business associate.

Conclusion:

"Working with Steve Welsh Marketing was a great success for GSPR Environmental, highlighting the importance of targeted digital marketing in boosting visibility and profitability for sustainability-focused businesses."

Annual Sales Increased from £48K to £216K.
9 Part Mailing Campaign that trebled client acquisition.
Marketing support to expand client offering.
Content writing that increased website traffic.