Family Farm Park: Boosting Engagement and Revenue with Strategic Marketing

Focused Increase in Ticket Sales & Revenue Through Digital Transformation.

Website Rebuild

Paid Advertising

E-Commerce

Content Marketing

social media

Email Marketing

Client Overview:

A family farm and adventure park in the UK, offering a unique blend of outdoor activities, animal encounters, and entertainment for children and families.

The business was struggling with it's online presence and the website was not setup for the target market.

There wasn't an email database, ticket system, content updates and consistent valuable social posting or engagement.

Objectives:

Improve online visibility and engagement with a redesigned website.
Use content marketing to attract visitors and build an email database.
Increase ticket sales with an e-commerce solution.
Enhance marketing efficiency through targeted email campaigns.
Boost revenue with Facebook advertising.

Approach:

Website Development: Launched an engaging, user-friendly site with a robust e-commerce system.
Email Marketing: Implemented a strategy to engage previous and new visitors, promoting events and offers.
Facebook Paid Advertising: Deployed targeted campaigns to maximise reach and minimise costs.
Content Marketing: Created engaging content tailored to audience interests, enhancing SEO and attracting visitors.

Outcomes:

Increased from under 5000 to over 80,000 page views per month.
Boosted visitors time on the website from 19 seconds to 7 minutes per visit.
Improved & simplified transactions and customer satisfaction.
Reduced cost per acquisition by increasing campaign reach and effectiveness.
Grew email list from zero to over 42,000 subscribers.

Client Testimonial:

"Steve’s services and value have transformed our business.

The redesigned website, new ticket system, and email marketing have been game changers. 

Facebook advertising is now more cost-effective with increased ROI. 

Highly recommended for enhancing digital marketing strategies."

Conclusion:

Partnering with Steve Welsh Marketing transformed the farm park's digital presence, streamlined operations, and boosted marketing efficiency and customer experience.

Annual sales increased from £250K to £2.4M.
A single three-part email campaign generated £45,000 in ticket sales.
Website page views rose to 85,000 per month
69% of ticket sales now pre-sold online, reducing administration costs, queues and customer entry time