MARKET RESEARCH SERVICES

The first part of any successful businesses marketing is to identify the ideal customer for your business. The exact person who needs your product or service. 

I cover an extensive range of research areas that bring together data to create the solid foundations to grow your business when building a marketing strategy for success.

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Marketing Strategy Services

The difference between guessing what to do and a clear marketing strategy backed up by data is the difference between limited success and consistent business growth.

I put together a marketing strategy that not only creates business growth but also makes complete sense.

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Branding Services

Customers always choose and trust a well-presented brand more than a company that looks, suspect. They have choices and decisions to make when spending their money.

I help you create a consistent brand online that ensures wherever customers find you; you are immediately recognisable.

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Website Development services

If your website is hard to navigate, confusing to read or just plain frustrating to use. Customers will leave within seconds and probably never come back.

I build websites that have a bright, intuitive user design with navigation that makes sense for your customers.

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SEO services

Keyword research and data-driven search engine optimisation are essential parts of getting discovered online. It's the difference between being found for your products or services and being buried.

I carry out extensive keyword research finding the words and phrases your customers use when looking for your products or services.

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Content Marketing services

Consistently publishing fresh content that helps your customers understand how your products or services provide a solution. Keeps you at the forefront of their attention so that when they enter the buying window, you're easy to find.

I create a range of different types of content that speaks to your customers and shows that you understand their issues.

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Social Media services

If all you do on social media is to ask people to "buy your stuff", then you have no value to them. Everything you say will be a sales pitch, and your customers hate that.

I help you navigate the right channels with the correct messages that engage, inform, educate and inspire your customers.

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Email Marketing services

If you're not gathering customers data with their consent, then they will see you as an interruptive annoyance at best.

I create email and data collection systems that your customers actively join. Campaigns that take your customers on a journey of touch points through value and transparency.

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Paid Advertising services

Done badly it's like burning money, done well it's like a cash register that keeps ringing. All of the social media channels want your money and will keep taking it regardless of your success.

I create paid advertising campaigns that focus on the correct audience with the right message and a strong ROI.

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Done For You digital marketing services

helpING your business attract More Customers

your customers will go through eight to fifteen touch points before making a decision to purchase online

Your customers will search for a solution on their web browser, on social media and visit relevant websites. This is all before you even know they exist and before they make contact with your business.

These are all touch points that your customers take to make the right purchase decision. Every breakpoint in your branding, message and transparency online causes friction that slows them down.

The more friction you cause, the more likely they are to look for an alternative solution.

Phase 1: DIGITAL MARKETING SERVICES THAT CREATE YOUR business FOUNDATIONS

The starting point of any successful business is its solid foundations. The stronger the platform you launch from, the better your chance of success. My digital marketing services put all the elements required into place.

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Market Research

Step 1

If you know who your customers are, the problems they face and how you can help them. You can deliver the right support that they will be interested in.

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Marketing Strategy

Step 2

The most powerful thing you can do to grow your business today is to have a clear plan and strategy on how you can serve your customers needs.

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Business Branding

Step 3

Delivering a consistent and clear brand everywhere your customer finds you is essential if you want to create an environment of trust.

Phase 2: DIGITAL MARKETING SERVICES THAT DEVELOP YOUR WEB PRESENCE

Ever wanted to purchase something and searched the internet for information to make the right decision? You get to a website and the page you landed on doesn't deliver what you were searching for so you click away never to return! My digital marketing services ensure that your customers find what they are looking for.

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Website Development

Step 4

With over 84% of smartphone users searching the web on the go, your website has to give a great user experience on mobile.

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Search Optimisation

Step 5

Using the wrong keywords on your website is like putting the incorrect address and telephone number on your business cards.

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Content Marketing

Step 6

Customers are looking for up to date fresh content that delivers valuable information to solve their issues and problems.

Phase 3: DIGITAL MARKETING SERVICES THAT ACTION YOUR ENGAGEMENT & SALES

It's time to attract those customers who are looking to purchase your product or service. Actioning your engagement and sales channels is all about getting their attention. My digital marketing services consistently communicate and engage with your customers.

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Social Media marketing

Step 7

Social media has never been about direct selling; it's about starting a conversation that gives your customer the right information to make a purchase.

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Email Marketing

Step 8

Email marketing is one of the best ways to consistently engage with your customers and help them understand that your business is there to help.

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Paid Advertising

Step 9

Paid advertising can have an instant impact on your business marketing. Placing your message in front of an audience at the time of your choice.